curriculum vitae

Personal Information



Date of Birth




Lisa I.S.A. Knapen

BSc, MSc

9th of march, 1993


Dutch: native
English: professional,
working proficiency

About me

I am a curious, ambitious and studious tech-focused Junior Strategist.
With my broad academic background I am firmly rooted in behavioral sciences and research methods. Thanks to my IT schooling, I have knowledge of and an eye for the latest technological and digital trends. In addition, I am skilled in gathering knowledge by analyzing information, which can be used in creating innovative strategies. I have previously done this at TBWA\Neboko, NOISE, KOKORO Amsterdam and Tom Orrow.

I’m looking for a challenging and interesting job as a junior (communication) strategist in or around Amsterdam.



I'm very curious by nature and get interested in topics quickly. So, gathering and analyzing information is a kind of hobby for me. In addition to this, I enjoy applying that information as well. How does it work? Can I learn from this and create something with the knowledge I gained? I've spent many weekends acquiring new skills and knowledge. I've delved deeply into topics like vaccinations, climate change and nutrition, just for fun. I've learned skills like calligraphy, a bit of iOS programming and how to make a Fitbit watchface, among others. This mindset, in combination with my extensive education, provides me with broad general knowledge and offers interesting insights whenever I'm working on some project.

Skilled in:

Research, Concepting, Persona definition, Customer Journey Mapping, Touch-Tell-Sell, User Experience, Ideation, Preparing & leading workshops, Prototyping & Validation, Social Media Strategy, Public Relations, SEO, Photography, (Web)development, Video-editing, Presenting

Worked with:

Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Adobe Dreamweaver, Adobe Premiere Pro, IBM SPSS, Microsoft Office, Google Docs, Google G-Suite, Dropbox, HTML & CSS, PHP, Mac OSX 10.6+, Windows XP+





Utrecht, the Netherlands

I use my analytical mind to research the brand's history, market, competition and/or trends in order to come up with an strong strategy to help further the client's goals. This includes but is not limited to brand positioning, value propositions, product design, internal as well as external business strategies, and boardroom presentations. These ideas are then reinforced by visualizing and conceptualizing them, together with a team of designers and concepters.
  • APR 2020 - CURRENT
Website APR 2020 - CURRENT

Tom Orrow

Junior Strategist

Amsterdam, the Netherlands

In July 2019 Tom Orrow originated from KOKORO Amsterdam. I assisted the Brand Strategist, Business Strategist and Business Designer with the development of brands, products and concepts. Some of the duties included conducting market- or competition analyses, conducting ideation- or customer journey sessions and developing & testing prototypes for companies such as KPN, Simyo, Boekenbon and Liberty Global.
  • JUL 2019 - MAR 2020
Website JUL 2019 - MAR 2020

KOKORO Amsterdam

Junior Strategist

Amsterdam, the Netherlands

At KOKORO Amsterdam I mainly focused on market- and competition analyses, conducting ideation- & customer journey sessions and assisting with the start-up of Tom Orrow.
  • APR 2019 - JUL 2019
Website APR 2019 - JUL 2019


Strategy & concepting intern

Amsterdam, the Netherlands

NOISE combines the creative power of an advertising agency with the innovative and technological skills of a digital bureau. NOISE is part of the Make Some NOISE group, a team of 70 marketing specialists housed in the corner of Haarlemmerplein in Amsterdam.

During my time with NOISE I performed competition- and market analysis and translated these results into strategy and/or creative concepts for clients such as Microsoft, Coca-Cola, Sanoma, Nestlé, Warner Bros, European Hockey League and various e-commerce start-ups.
  • SEP 2018 - DEC 2018
Website SEP 2018 - DEC 2018

Van Beek Art Supplies

E-Commerce Employee

Badhoevedorp, the Netherlands

Creating, implementing and keeping up social media strategy and responsible for its content. Other tasks include managing the webshop, working with SEO and SEA, handling customer service (telephone, social media and e-mail) and doing several administrative tasks.
Lisa Knapen was employed at Van Beek Art Supplies in Badhoevedorp. During this time, Lisa has been working to our full satisfaction in the function of E-commerce employee and that of a customer service member. Van Beek Art Supplies acknowledges Lisa as a driven and customer-friendly employee. She has done her work with great dedication.

We thank Lisa for her dedication and good collaboration. We wish her good luck and succes. E. Nip
  • APR 2018 - AUG 2018
Website APR 2018 - AUG 2018


Project Employee

Amstelveen, the Netherlands

Temporary job. Analyzing quality plans from companies who provide (mainly elderly) care.
  • MAR 2018 - APR 2018
I got to know Lisa as a hard working, enthousiastic team member.
She works accurately, communicates clearly and is sociable and pleasant to deal with.

Lieke Ruigrok
Website MAR 2018 - APR 2018

FT Systems

Designer / Translator

Diessen, the Netherlands

Temporary job. Designing a (word) template and translating articles from English to Dutch.
  • MAR 2018 - APR 2018
Website MAR 2018 - APR 2018



Uithoorn, the Netherlands

My company, which deals in communication advise, (web)design and photography. My main client is the company I've worked for as an intern: Travalco. They were so impressed by my skills, that they wanted me to keep developing media outings for them.
  • Mar 2014 - Dec 2017
Mar 2014 - Dec 2017

Master's thesis research at X-Ingredient


Nijmegen / 's Hertogenbosch, the Netherlands

My master's thesis researched the interaction of location based advertising and existing privacy concerns on brand choice, mediatied by psychological reactance. It was researched within a virtual environment displayed in a HTC Vive with eye-tracking and hand-held controllers. I worked in collaboration Jan Aarts and Merel van Kessel and we were aided by X-Ingredient, who let us use their virtual reality equipment and set-up. X-Ingredient is a company who is specialized in the development of campaigns and tools to activate the consumer. More information about X-Ingredient can be found on their website.
  • Feb 2017 - Jun 2017
I know Lisa as a very motivated scholar who is eager to work on several projects. She has great scientific as well as practical skills.
She is highly productive, always delivers according to deadlines, and has great communicative skills. The quality and speed in which she has realized her thesis project in Communication Science has impressed me, as well as the professional way she presented the results. Lisa is a real pleasure to work with!

Dr. P.E. Ketelaar
Website Feb 2017 - Jun 2017



Amsterdam, the Netherlands

TBWA\Neboko is a part of TBWA\WORLDWIDE, a group of communication bureaus with 274 offices in more than 100 countries. The bureau develops communication strategies, commercials, internet videos, retail instore communication, real time marketing and mobile apps. I was an intern in Neboko Retail, where I designed a mobile application for a large Dutch company based on current trends, innovations and a usability study.
  • FEB 2015 - JUN 2015
Website FEB 2015 - JUN 2015
Call Support


First Line Support

Eindhoven, the Netherlands

Atos provides tech support for large companies. I handled the first line support of the incoming calls and emails and sometimes helped with recording voice messages.
I have been Lisa’s Resource Manager for about 2 years. I found her to be consistently pleasant, hardworking, flexible and tackling all assignments with dedication and a smile.
Besides being a joy to work with, Lisa is a take-charge pragmatic individual who is able to present creative ideas and communicate the benefits through the appropriate channels. She has been a worthy member of an excellent performing team of 1st line support engineers, serving multiple customers and presenting high call resolution solutions on all occasions. Lisa has been assisting in multiple projects, delivering work packages in a timely manner. Lisa has assited in Service Improvement Planse driving overall quality figures to a higher level. During her tenure, we saw an increase in customer satisfaction, increased efficiency in call handling and overall decrease of operational costs.

Though she was a valuable asset to our group of 1st line engineers, Lisa was also extraordinarily helpful in other areas of the company. In addition to continuous service improvement and quality management, Lisa assumed a role in inspiring and motivating other employees.

I highly recommend Lisa for employment. She is a team player and would make a great asset to any organisation. G.P. Wirtz
I have been Lisa’s team leader for about one and a half year. Lisa is hardworking, exible, pleasant to work with and always shows up with a smile. Lisa has been a worthy member of an excellent team of 1st line agents serving multiple customers. She was able to take charge, present reiterative ideas.

I highly recommend Lisa for employment. She is a team player and would make a great asset to any organisation. K.A.J. Jansen
  • DEC 2011 - JAN 2015
Website DEC 2011 - JAN 2015



Hallandale Beach, the USA

Travalco is a business-to-business company who delivers travel experiences for visitors to North America and the Caribbean by providing international travel companies with custom products inspired by travel preferences. I worked as an intern in the media department, handling the design of media outings such as tour guides, folders and promotional stands. Together with Nadine van Tuyl, we designed a new website for Travalco, based on extensive usability studies and in accordance with the requirements which Travalco had set.
During her tenure with the company, Lisa Knapen has proved herself as responsible, reliable, insightfull, polite and generally well liked.

Lisa exceeded our expectations in many ways; she has proven to be an extremely conscientious, competent and ambitious team member with the ability to comprehend new concepts and tasks very quickly. She takes initiative, is creative and technically very competent.P. van Berkel
At her internship, Lisa has demonstrated a great ability to work in groups.
She is very responsible and her time management skills are very highly developed for a person of her age range. She is proactive, dynamic, confident, organized and very practical. Responds very positively to criticism and is always looking forward to improvements.

The skillset related to her studies and that has been shown in the assigned tasks reflects her high knowledge.P. Giraldo

  • AUG 2013 - JAN 2014
Website AUG 2013 - JAN 2014



Communication Science - Media & Influence


Radboud University, Nijmegen

  • Weighted average 7.4/10
  • Master's thesis completed with an 8/10.
  • Extra course: App-Lab Intelligent Mobile Apps. Completed with an 8.5/10.
  • Aug 2016 - Jun 2017
Website Aug 2016 - Jun 2017

Communication Science


Radboud University, Nijmegen

  • Weighted average 7.5/10
  • Aug 2016 - Jun 2017
Website Aug 2016 - Jun 2017

Information & Communication Technology: Media Design


Fontys Hogescholen, Eindhoven

Cum Laude

  • Bachelor's thesis completed with an 8/10.
  • Specialization: Digital Publishing.
  • Minor: 'Public Relations: Storytelling' at Hogeschool Rotterdam.
  • Participated in the 'excellence' program.
  • Aug 2011 - Jul 2015
Website Aug 2011 - Jul 2015

Public Relations: Storytelling


Hogeschool Rotterdam, Rotterdam

  • Weighted average: 6.9/10
  • Aug 2014 - Jan 2015
Website Aug 2014 - Jan 2015

Graphic Design


AKV St. Joost, Breda

  • Switched to ICT & Media Design after the first year.
  • Aug 2010 - Jun 2011
Website Aug 2010 - Jun 2011

Nature & Health


Philips van Horne, Weert

  • Choice courses: Physics & Mathematics B.
  • Extra course: Art class.
  • Aug 2005 - Jul 2010
Website Aug 2005 - Jul 2010